Shelzy Perkins, Founder and Editor

Shelzy Perkins founded Custom Gift Finder and edits every guide. She researches and curates gift ideas from retailer listings, product specifications, personalization options and patterns in verified buyer reviews. She does not physically test products unless a guide says so.

How Shelzy builds a gift guide

Start with the person. Every guide is organized around a recipient, an occasion, a budget and a deadline, because that is how people actually shop for gifts.
Research, then curate. Picks come from retailer listings, product specifications, personalization options, shipping and production windows, and recurring themes in verified buyer reviews.
Link to the exact listing. Product links go to a specific listing. If a listing cannot be confirmed, the product is left out rather than sent to a vague search page.
No invented numbers. No made-up star ratings, test scores or fixed prices. Prices change, so the retailer page has the current one.
Honest about method. Products are not physically tested unless a guide says so. AI tools help with research and drafting, and Shelzy reviews and edits what is published.

Read the full editorial policy, how picks are chosen on How We Pick, and how the site earns money on the affiliate disclosure. Spot an error? Send a correction.

Shelzy Perkins

How Shelzy builds a gift guide

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